How Enbridge Gas Increased eBill Adoption While Helping Feed Communities
For many customers, receiving a paper utility bill is simply a habit. Changing that behavior requires more than reminding customers about convenience or environmental benefits. It requires giving them a compelling reason to act. That philosophy shaped Enbridge Gas’ eBill/Second Harvest Campaign, which combined digital transformation with community impact to encourage customers to switch from paper billing to eBill.
The campaign earned Enbridge Gas Silver recognition for Excellence in Marketing & Communications in Chartwell’s 2026 Best Practices Awards.
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