Closing the Knowledge Circuit: Opportunities and Challenges to Engage Customers in the Energy Transition
Effective customer engagement is crucial for managing the energy transition. This panel will discuss best practices for educating and engaging consumers as active participants in a sustainable energy future. Panelists will share innovative strategies for increasing energy awareness, fostering proactive customer behavior and program adoption, and building relationships with customers and communities as the trusted energy advisor. The session will highlight the importance of personalized engagement and a multimedia approach to customer engagement. Learn from other industries how to effectively communicate complex energy concepts and inspire meaningful customer action.
Panelists:
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Stacy Maloney, Director, Customer Experience and Brand & Marketing, Portland General
Stacy leads PGE’s customer experience strategy, overseeing digital products, data analytics, market insights, and customer marketing. She excels in user-centric design, applying research and analytics to innovate digital platforms and business models. Stacy combines visionary thinking with operational skills to drive concepts from inception to execution.
Before PGE, she developed services for Nike’s global retail consumers, focusing on retail innovation and digital experiences, including flagship stores worldwide.
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Brian Phillips, Director, Brand, Advertising, Customer and Digital Communications, LG&E & KU
Phillips has more than 22 years of experience in utility communications. His latest role integrates the company’s advertising, customer and digital communications, using a surround-sound approach to educate, inform and persuade the company’s stakeholders on a variety of key energy issues.
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Julie McGinnis, Director, Customer Experience & Engagement, ATCO Electric
Julie is leading a broad customer experience transformation for ATCO Electric to better serve customers today and through the energy transition. She has a passion for improving employee and customer experiences with a focus on designing and executing people-centric strategies that drive engagement, growth and customer satisfaction.
Panel Moderator:
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Steve Waters, Director of Councils, Chartwell, Inc.
Steve Waters joined Chartwell in 2021 as a Senior Consultant with more than 20 years of energy industry experience at CenterPoint Energy in IT, Corporate Communications and Marketing. Steve’s responsibilities there included executive speechwriting, management of omni-channel communications projects, web content management, email marketing and marketing automation, social media, and content marketing. Since 2009, Steve has been a member of several Chartwell leadership councils include Outage Communications, Smart Grid, and Customer Experience. He currently brings his industry experience to connect Chartwell member utilities to energy solutions.