Welcome to the Saverhood Campaign Spotlights PSE&G’s Efficiency Initiatives

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In March 2022, PSE&G launched its “Welcome to the Saverhood” marketing campaign designed to spotlight the utility’s energy efficiency programs. The multi-channel campaign effectively achieved a broad reach across the utility’s New Jersey territory, attaining millions of impressions and significant program conversions.

This program won Gold in the Program Marketing category of Chartwell's Best Practices Awards.

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Welcome to the Saverhood Campaign Spotlights PSE&G’s Efficiency Initiatives

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