Cobb EMC Brightens the Season with Holiday Lights Campaign
Recognizing that many homes in its territory were known locally for their extravagant holiday light displays, Cobb EMC conceived the "Holiday Lights Campaign" to celebrate the magic of the season while also promoting energy efficiency and safety, all while engaging more fully with its members. The utility launched a season-long initiative to connect the often-competitive light displays of some Cobb EMC members with a holiday light map guiding members across the utility's service territory, culminating in an illuminated display at the utility's headquarters.
This creative initiative won Honorable Mention in the Program Marketing category of Chartwell's Best Practices Awards.CONTINUE READING
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