Discover How LG&E and KU Leveraged College Sports Name, Image, and Likeness (NIL) Partnerships to Drive Engagement

Date: Wednesday, January 28th, 2025

Time: 2 – 3 PM ET

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Get an inside look at LG&E and KU’s innovative campaign using Name, Image, and Likeness (NIL) partnerships with University of Louisville and University of Kentucky athletes. Learn how the utilities tapped into the power of college sports to share energy-saving tips and connect with customers in a fresh, authentic way.

 

customer communications customer engagement marketing NIL

Moderator & Presenters

Steve Waters
Director of Councils, Chartwell, Inc.
Emilee Crawford
Senior Brand and Advertising Specialist, LG&E and KU
Drew Gardner
Senior Communications Specialist, LG&E and KU