Integrated Outage Communication Plan Energizes ComEd’s Channel Engagement
Noting the increasing prevalence of severe weather across its territory, ComEd was prompted to strengthen its communications to customers before, during and after outages. ComEd’s key goals included ensuring pending storm-based outage resources are properly updated and customers are equipped with the tools necessary to remain informed. As a result of its streamlined approach to internal and external communications, the utility has achieved significant channel adoption gains.
This achievement earned ComEd a Gold Award for Excellence in Outage Communications.
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