Smarter, Faster, Clearer: Consumers Energy’s Evolving Use of AI for ETRs
In this session, Consumers Energy will share the next chapter in its AutoETR journey — beyond award-winning implementation and into continuous improvement. Learn how the utility is refining its machine learning model and building tools that offer greater precision and control over ETR communications. With an internal ETR team now in place, Consumers has expanded its ability to adjust outputs for major storms, localized events, and evolving field conditions. Hear how these innovations are improving accuracy, transparency, and customer trust while saving crews time in the field.
Speaker:
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Vincent Marinas, Data Scientist, Consumers Energy
Vincent is a Data Scientist on the Customer Data Analytics team at Consumers Energy. He graduated from Michigan State University in 2022 with a Master’s degree in Business Data Science & Analytics.