Fast, Fluid, and Fail-Safe: Building Better Utility Maps for the Future
As extreme weather intensifies, outage maps have become essential — 37% of customers now rely on them for crisis updates (Chartwell, 2024). With this dependence comes pressure: maps must stay fast, reliable, and intuitive even during peak demand.
Join KUBRA as they reveal insights from user experience studies on Storm Center, their industry-leading outage map solution. Discover how advances like faster load times, smoother interactions, and dynamic visuals are shaping the next generation of mapping technology — enhancing the customer experience when it matters most.
Speakers:
-
Jamel Singleton, Head of Product Design, KUBRA
Throughout his 14-year tenure at KUBRA, Jamel has transitioned from an individual contributor to the driving force behind product design leadership. His dedication has led to the establishment of crucial processes and structures essential for the department’s triumph. Collaborating closely with product managers, developers, engineering teams, and leaders, Jamel has seamlessly woven design practices into the product development journey.
-
Swetha Chellappa, Product Manager – Mapping, KUBRA
Swetha Chellappa joined KUBRA in 2011 as an Application Developer and quickly climbed the ranks to Software Engineer and Technical Lead before becoming a Product Manager for KUBRA’s mapping products. With about 14 years of experience at KUBRA, Swetha has participated in or led virtually every Storm Center implementation.
Currently, she’s responsible for setting the product strategy for KUBRA’s mapping products, maintaining a product roadmap, and working with Sales and Customer Success Managers to ensure product-market fit. Swetha holds a Bachelor of Engineering, Information Technology from Anna University.