The Match: Leveraging Creative for Better Results
Date: Wednesday, November 20th
Time: 2 – 3 PM ET
**Insight Center members can easily register for this webinar at no additional cost after logging in. There is a non-member charge of $299 for this webinar. If you’re interested in an Insight Center membership, connect with us here to get started.**
Join us as we celebrate BGE's success in receiving the Bronze Award for Excellence in Marketing and Communications for its innovative "The Match" campaign. Launched in September 2023, this creative initiative used clever "dating profiles" across various media channels to help customers find their perfect appliance match. Discover how this campaign generated over 1.6 million impressions and drove 22,000+ website sessions, all while promoting energy-efficient choices. In this webinar, we’ll explore the strategies behind "The Match" and how BGE’s approach to customer engagement can inspire your own marketing efforts.
Join us as we celebrate BGE's success in receiving the Bronze Award for Excellence in Marketing and Communications for its innovative "The Match" campaign. Launched in September 2023, this creative initiative used clever "dating profiles" across various media channels to help customers find their perfect appliance match. Discover how this campaign generated over 1.6 million impressions and drove 22,000+ website sessions, all while promoting energy-efficient choices. In this webinar, we’ll explore the strategies behind "The Match" and how BGE’s approach to customer engagement can inspire your own marketing efforts.
