LG&E and KU Harnesses Customers’ Affinity for Sports to Share Energy Efficiency Guidance

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In 2024, LG&E and KU created an energy-efficiency tip video series featuring Name, Image, and Likeness (NIL) partnerships with twelve student athletes at the University of Louisville and the University of Kentucky. The utility crafted scripts and concepts complementing each athlete’s specific sport and natural talents. In-season videos were shared on athletes’ Instagram pages and boosted during athletic competitions to boost visibility.

This creative effort earned LG&E and KU Silver recognition in Chartwell’s Best Practices Awards in the Marketing and Communications category.

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Best Practices Award Winner Chartwell Best Practices Awards energy conservation energy efficiency Marketing and Communications

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LG&E and KU Harnesses Customers’ Affinity for Sports to Share Energy Efficiency Guidance

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