Outage Communications – Major Event Communications

Major events take many shapes and sizes, from hurricanes, tornadoes and wildfires to the global COVID-19 pandemic. Today, utilities must adapt to these disruptive events even as they seek to communicate with customers quickly, accurately and in the customer’s channel of choice. This report explores many aspects of major event communications, beginning with strategic objectives and internal organization, continuing with the sophisticated tactics now used by many leading utilities, and ending with the ways in which utilities seek and measure customer sentiment regarding major events.


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