EFI, Fannie Mae & Google Partner to Help Hard-to-Reach Audiences Save!

The low to moderate income segment (LMI) has historically been a hard-to-reach audience within a utility’s customer base. EFI, Fannie Mae & Google are partnering with EFI’s utility clients to target, engage and offer low to no cost Smart Thermostats to these hard-to-reach audiences. This partnership allows the 3 companies to utilize their technologies, services, and products to ensure even the hardest to reach customers can save on energy efficiency products.  
Join us to learn more about how we were able to increase engagement and utility marketplace activity within this segment by 5X across clients like National Grid, CenterPoint Energy and New Jersey Natural Gas. 



Jonathan Coons

Director of Marketing, EFI     

Jonathan brings over 15 years of eCommerce, digital, traditional and demand response marketing experience to EFI.  His leadership, innovative thinking, and customer-focused mindset are already driving success across EFI client marketplaces, client marketing outreach and tactics as well as EFI branding, and product expansion. Jonathan’s experiences span a wide variety of digital outlets including, running eCommerce account teams, managing and implementing an eCommerce instance for an industry-leading medical supply firm, and leading sales and marketing for a digital start-up. While owning the strategic and innovative vision for EFI’s digital tools and programs, Jonathan also leads and manages EFI’s growing marketing team. 


Vince Faherty

Head of Energy Marketplace & Implementation Partnerships, Google  

As part of the Industry Partnerships team of Google’s Devices & Services Business Organization, Vince is responsible for developing and executing strategic partnerships with electric and gas utilities, e-commerce platforms, and energy implementation service providers that leverage Google hardware and services. Vince joined Google in 2017 via Nest, where he led utility partnerships in the Eastern US from Google’s office in Cambridge, MA. Prior to joining Google, Vince spent 15 years working at the intersection of clean energy, technology, and financial services. Vince spent 7 of those years with EnerNOC (now Enel X), in a mix of sales, marketing, and market development roles, during which he built new demand response and energy efficiency resources with utilities and grid operators in North America, Latin America, Europe, and Asia. Vince holds a BA from Princeton University and an MBA from London Business School.