Driving the EVolution with High Impact Marketing

In this session, experts with two leading electric vehicle programs will explore how to serve electric vehicle (EV) owners and drive adoption through high-impact marketing. Participants will share their experiences in creating effective EV programs, discuss strategies to address common consumer anxieties like range and charging, and highlight key marketing pillars such as targeted messaging for diverse customer segments, strategic partnerships with dealerships and electricians, customer education through online tools and community events, and innovative rate structures to make EVs more affordable. Join us to learn how to move beyond basic rebates and create a compelling, customer-centric marketing plan that accelerates the EVolution. 

Speaker:

 

  • Becky Whitman, Efficient Electrification Innovation Manager, Ameren Missouri
Becky Whitman is the Efficient Electrification Innovation Manager at Ameren, passionately working to increase education and awareness around electric vehicles (and their load flexibility) in the Show-Me state. An EV driver herself, she enjoys engaging with the public, businesses, municipalities and vehicle dealerships in Ameren’s territory, serving as a trusted advisor for all things related to eMobility.

 

 

  • Jonce Dimoski, Program Manager, Electric Vehicles, PSEG

 

 

 

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