EMACS WEBINAR SERIES: Segmentation for Utilities

Date: Thursday, August 17th

Time: 2 – 3 PM ET

**As part of our EMACS series, this webinar is complimentary.**

Segmentation for a utility follows a similar framework for any company conducting this foundational research for a customer strategy, but utilities have some unique considerations. Hear about how Salt River Project leverages segmentation for serving customers and enhancing communications. Along with SRP’s research partner, Bellomy, we will be sharing best practices and lessons learned from recent segmentation studies.

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Moderators & Speakers

Jamie Dunn
Senior Analyst, Strategic Research & Insights, Salt River Project
Rob Guderian
Manager, Market Analytics & Performance, Salt River Project
Dave Busby
Director, Advanced Analytics, Bellomy
April Smith
Director, Client Services, Bellomy
Lori Walker
Director, Strategy, Bellomy