EPB Jingle Jam Engages Community Through Music and Choice
EPB spotlighted its brand in November 2025 through Jingle Jam, a community-driven campaign that blended local music and customer engagement. Chattanooga artists created original songs highlighting energy-saving services, while customers voted for their favorites, learning about EPB along the way. The interactive approach expanded reach, strengthened brand connection, and promoted programs like free Home Energy Checkups. In just two months, the campaign delivered strong organic engagement, audience growth, and one local artist’s winning jingle is now featured in EPB’s ongoing marketing efforts. EPB received Chartwell’s 2026 Gold Marketing and Communications Award.
Panelists:
- Sandra Tilley, Senior Vice President of Brand Strategies, EPB
As Senior Vice President of Brand Strategies at EPB, Sandra Tilley’s responsibilities include the long-term management and development of the EPB brand as it affects all aspects of our business, including marketing, the customer experience and new products. Tilley has over 30 years’ experience in marketing and advertising with an expertise at structuring and managing large, multi-location accounts for success at both the brand and customer activation levels. During this time, she has led marketing and advertising strategy for wildly diverse brands in the fast food, convenience store, wireless, cable, healthcare, public power, energy, alternative fuels, tourism and transportation industries, to name a few. Prior to joining EPB in 2018, Tilley enjoyed a 20-year career as a Partner and Director of Account Service for The Johnson Group, an award-winning regional advertising agency located in Chattanooga.
- Beth Johnson, Director of Advertising & Customer Experience, EPB
Beth Johnson is Director of Advertising & Customer Experience at EPB, where she’s spent nearly 15 years building brand campaigns and championing the customer journey at every touchpoint. Her 30+ years in marketing span both agency and corporate roles, from copywriting to creative direction and strategy. A self-described “”creative do-gooder,”” she brings the same energy to her volunteer leadership as she does to her professional work, having served on the boards of Make-A-Wish East Tennessee and Hospice of Chattanooga, among others.
- Gray Gill, Senior Copywriter & Creative Lead, EPB
Gray Gill is a Senior Copywriter & Creative Lead with EPB where he dreams up new ways to talk about energy-saving resources and the world’s fastest community-wide internet. Things that energize him are high email open rates, cortados, and bike rides––where he often comes up with his best ideas.
- Maggie Sutton, Digital Content Creator, EPB
Maggie Sutton is a Digital Content Creator with EPB, where she brings the company’s brand to life through social media, video, and digital storytelling. From major product launches to community events and storm response communications, she enjoys creating content that informs, entertains, and strengthens connections with the people EPB serves.
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