PG&E Strengthens Business Customer Engagement Through Integrated Outreach  

PG&E has redefined business customer engagement by implementing an integrated model that combines behavioral data targeting, structured lead generation, telemarketing outreach, and high-touch advisor support. The utility leverages behavioral signals to identify high-intent customers, prioritize outreach, and coordinate marketing, advisors, and implementation partners within a unified system. Advisors deliver consultative, “white glove” support, guiding customers toward optimal rates, financing options, and energy solutions. This customer-first approach consistently converts qualified leads into active participation while improving business customer engagement. PG&E won Chartwell’s 2026 Gold Award for Serving Business Customers.

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Panelists: 

• Jose Aguilar, Principal Marketing Strategist, PG&E
  

Jose leads marketing, communications, customer engagement, and strategic efforts supporting Pacific Gas and Electric Company (PG&E)’s non-residential business customers. Prior to joining PG&E, Jose held communications and marketing leadership roles with Sacramento Municipal Utility District (SMUD) as well as Univision, FOX Television News Stations, Meredith Broadcasting, and AutoZone. Jose has built a career around connecting customers with programs, services, and energy solutions through effective storytelling, customer engagement, and cross-functional collaboration.

 

 

 

 

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