One-Click Campaign Expedites LIHEAP for PSE&G’s Most Vulnerable Customers
In 2024, PSE&G launched an email campaign targeting vulnerable customers eligible for LIHEAP Emergency Assistance. To expedite financial relief, PSE&G created a personalized email campaign that enables customers to directly request assistance, eliminating a traditional barrier to access. PSE&G’s simplified process significantly increased customers’ program participation and notably mitigated disconnections.
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