How Utilities Leverage Propensity Models to Drive Customer Engagement by Over 300%

Date: Wednesday, October 18th

Time: 2 – 3 PM ET

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Join our webinar with DTE to explore the power of propensity modeling in understanding and predicting customer behavior. Learn how this data-driven technique leverages historical customer data, statistical analysis, and machine learning to uncover patterns and preferences. Discover how DTE successfully applied propensity modeling to enhance customer engagement, optimize marketing strategies, and increase customer program enrollment. We will show how AI is assisting utility companies make real-time impactful decisions based on accurate customer intelligence. Whether you’re new to the concept or looking to refine your approach, this webinar offers valuable insights and real-world examples to help you harness the potential of propensity modeling for your business growth.

BlastPoint DTE machine learning propensity modeling statistical analysis

Moderator & Speakers

Jennifer Gary
Senior Consultant, Chartwell, Inc.
Paolo Morra
Director of Customer Analytics, DTE Energy
Tomer Borenstein
Co-Founder & CTO, BlastPoint, Inc.