New Account Site Feedback
search

Calculated Marketing Nets NB Power an Exponential Increase in Generator Program

View Resource

Recognizing that a changing climate likely means an uptick in volatile weather occurrences which can negatively impact power grids, NB Power responded with the SureConnect program. Through its media marketing campaign, which helped spread the word about the program across New Brunswick, the company increased awareness of this offering exponentially, and exceeded its goal in bringing in new enrollees.

These efforts earned NB Power Silver recognition in Chartwell’s 2023 Best Practices Awards.

CONTINUE READING

  • To continue reading this research piece, please login using your Chartwell credentials and click the “View Resource” button.
  • If you do not have login credentials, click here to connect with Tim Herrick about Chartwell Membership.
Chartwell's Best Practice Awards communications campaign customer communications digital communications Outage Solutions program marketing

You may also like

Infographic
Chartwell’s Utility Contact Page Audit

Traditional channels are still the most common on utility “Contact…
Webinar
Hydro One Leads the Way with Award-Winning VR Training Plan

Join this webinar to learn how VR headsets are used…
Report
Consumer Trends 2023: Identifying Opportunities and Risks for Enhancing Customer Experience and Communications

Chartwell’s 2023 Residential Consumer Survey, with its newly introduced Future…
Webinar
PowerUp Preview: Announcing Chartwell’s 2024 Outage Best Practices Award Winners

(Complimentary Webinar) Join Chartwell and a few special guests as…