Targeting Business Customers with Data-Driven Insights

The Pepco and Delmarva Energy Savings for Business Program provides financial incentives for businesses of all sizes to make energy efficiency upgrades while lowering the overall consumption of energy in the state of Maryland. The program, which supports the EmPOWER Maryland Energy Efficiency Act, lowers participation barriers by connecting reputable energy efficiency service providers with business customers, thereby providing economic development within local communities. The Pepco and Delmarva Energy Savings for Business Program marketing strategy – which took home Chartwell’s 2019 Gold Best Practices Award in Program Marketing – has evolved from a mundane promotional campaign to a synergistic, data-driven approach that marries outreach and customer care initiatives.

Attend this webinar to learn how this enhanced strategy helped Pepco and Delmarva exceed their 2018 energy goals for medium to large businesses.


William R. Ellis -- Senior Portfolio Manager, Pepco Holdings

As Senior Portfolio Manager of Energy Efficiency, William is responsible for developing and implementing the strategic vision for increasing demand-side management programs across Atlantic City Electric, Delmarva Power and Pepco. His work includes increasing adoption of behind-the-meter technology and programs to help customers better manage their energy usage, while leveraging these assets to maximize grid utilization. He also oversees the development of key strategies for creating customer programs including energy efficiency, demand response, and the use of data analytics to meet aggressive state goals in the District of Columbia, Maryland, Delaware and New Jersey.