Delivering More Effective Customer Communications
Utilities can increase customer satisfaction and loyalty by increasing customer awareness of available programs. However, their messages often get lost in the onslaught of communications from many sources. So how do you optimize delivering more effective customer communications?
This report draws on Chartwell’s 2019 Communications Industry Benchmark Survey, 2018 Residential Consumer Survey and case studies to outline consumer preferences and industry trends for messaging, communication channels and segmentation.
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