How Xcel Energy Boosted Website Engagement with an Award-Winning Communications Campaign

Xcel Energy recently announced a bold clean energy vision, setting a course to reduce carbon emissions more than 80% by 2030 and provide 100% carbon‐free electricity by 2050. To empower customers who want to pursue their own clean energy goals, Xcel launched the online Renewable Advisor Tool to Colorado and Minnesota audiences in 2018. Visitors take a short online quiz to customize the renewable programs available so that they can make a confident choice from Xcel’s renewable energy options. Guiding customers to the best program for them removes uncertainty and reduces call and email volume, saving the utility money.

Attend this webinar to learn how Xcel Energy’s year-long, multi-channel communications campaign, which took home Chartwell’s 2019 Silver Best Practices Award in Communications, more than doubled visits to the renewables website.


  • Kerry Klemm – Manager, Product Development, Xcel Energy

Kerry Klemm oversees the implementation of Xcel Energy’s Renewable Choice programs across seven states, including the nation’s largest community solar program, private solar interconnection options, and green pricing programs like Windsource and Xcel Energy’s latest innovation in renewable choice programs, Renewable*Connect. Her team also oversees the Company’s time-of-use and demand-based rate pilots for residential customers. Kerry’s 20-plus years at Xcel Energy started in Corporate Communications, with various program management and leadership roles in energy efficiency and new product development before moving to the sunny side of solar and other renewable choices.

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