FortisBC Marketing Campaign Expands Energy Pilot Potential
In spring 2021, FortisBC introduced its “Let’s go” marketing campaign to increase awareness and adoption of the utility’s energy efficiency pilot programs. Utilizing a blended print and social media strategy, the campaign was able to exceed target goals, reduce pilot recruitment timelines and eliminate communication expenses for future projects. The campaign took home an Honorable Mention in the Program Marketing category of Chartwell’s 2021 Best Practices Awards.
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